Party Time17 Feb 2015
Bruno Morphet – It’s time to make waves
Bruno Morphet, from the DJ duo Killer Robot, sat down with us and shared his thoughts on South Africa’s electronic music scene, its challenges and how we can make some waves to leverage our local talent and reach broader audiences.
Bruno believes that South Africa’s electronic music scene is in a very interesting growth phase where there is a strong social responsibility aspect where established artists are getting involved in initiatives such as Bridges for Music and are helping to uplift aspiring DJ’s and producers.
“We need to involve local and international artists in building constructive programs in South Africa and retaining local finance to actually build various upliftment projects instead of sending money overseas with artists and franchise promoters.” – Bruno Morphet
Bruno feels that we sit in a disadvantaged situation with one media monopoly in South Africa and that this needs to change.
“You look at how much work the BBC does in the UK with helping independent producers and artists become more well-known in their home countries. And it makes you realize that we have a long way to go before that can happen here in South Africa.” – Bruno Morphet
Although some South African artists are making a name for themselves abroad; there are many local dance music producers do not have access to national airwaves. With only a handful of national radio stations, and a select few who make it onto their playlists, there is an endless supply of fresh, young, talent that should be heard on the air waves.
“I’d like to see the end of a national union. I’d like to see radio stations that compete with the national broadcaster and help promote electronic artists a bit more.” – Bruno Morphet
Bruno believes that the key issue that needs to be addressed in South Africa is granting access to more radio licenses. He feels we need to make some waves, literally, by introducing independent radio stations that offer an eclectic range of music options for our diverse audiences while showcasing South Africa’s rich talent.
As internet access in South Africa is still a premium platform that doesn’t reach the masses, podcasts are not a viable medium to achieve a wide enough reach. This highlights the importance of establishing independent radio stations so that our communities are exposed to South Africa’s authentic music culture.
And why stop there? Bruno feels there is plenty room for improvement in all areas of the South African music industry.
“I’d like to see more music festivals with diverse line-ups as there is plenty of scope for that sort of thing to happen.” – Bruno Morphet
But how else can aspiring DJ’s and producers make a name for themselves? Bruno advises up-and-coming artists to stick with what they know and where they perform best; to do their homework and to work closely with creative agencies and promoters to get their name out there. It’s also important to realize that there is a time and place to do unpaid gigs to gain exposure. Artists should not to be taken advantage of as many newbies in the competitive electronic music scene are.
We need more movers and shakers, like Killer Robot’s Bruno Morphet, who has passionately immersed himself in South Africa’s electronic scene long enough to fully understand the limitations and challenges that exist in our society. But that shouldn’t prevent and halt South Africa’s talent from making waves in the local and international music scene.